Swiss’ Brand Video Sums Up What I Love About Airlines

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Swiss has an incredible brand video that I posted last year. I must have watched it a dozen times back then. For whatever reason I stumbled across the video again a couple of days ago, and I’ve probably seen it a few dozen times since then. Heck, I have the soundtrack from the song just playing in the background on my computer all day.

While I love marketing, it’s rare that airline brand videos resonate with me or that they seem like more than a marketing campaign. This video is different — it sums up what makes me love airlines. No, not because all airlines are great, but because it’s a visually stunning reminder of how complex the airline industry is. While I’m sitting on an airplane judging the quality of the champagne and food, I often take for granted everything else that goes on behind the scenes to make my flight happen.

Here’s how Swiss describes the video:

Over 100 employees from more than 30 divisions are joined together by one story. “The people behind SWISS” conveys the diversity of our employees and their wide range of responsibilities. They do their work with unparalleled passion and commitment for SWISS customers. Day after day. The movie was shot over a four-week period in Zurich, Basel and Geneva. A 5 minute movie was compiled from over 20 hours of footage, giving viewers unique insights into a fascinating company and its people.

If you have five minutes and haven’t seen this video, you have to see it, especially if you’re an aviation geek. And even if you’re not an aviation geek, it might make you appreciate the airline industry slightly more. Enjoy!

While not quite to the same level as the above video, if you’re digging that and have the time, Swiss also has a great video about their flight attendants.

And also about their pilots.

I love an airline with good branding, and this is an area where Swiss really excels.

Anyone love these videos as much as I do?

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